Italian restaurant Paisano’s in Albuquerque, New Mexico is making some national headlines for using the phrase “black olives matter” as a means to sell a tuna dish with tapenade.
Several months ago the restaurant used the slogan on their sign in front of the restaurant to promote the new entree.
Owner Rick Camuglia told local news, “The thing has gone inexplicably viral.”
Because, in the day and age of Donald Trump’s presidential run, somehow the litmus test of “good” vs. “bad” is now based upon popularity contests and how it “trends,” rather than what is actually decent or just.
Well, this guy isn’t about to let an opportunity to cash in pass him by – he has now launched t-shirts and hats, which he says are very popular and that he has received support from around the world.
This only continues to trivialize the very issue the Black Lives Matter movement is pointing out: the oppression of people of color is so “normal” in our society, these types of “jokes” can be made. Those of us who find fault in it are “butthurt” or “oversensitive” or “politically correct” when the fact of the matter is we aren’t any of those things – we just don’t like racism, we recognize there is a huge issue within our society that consistently tells us that black lives DON’T matter. From our criminal justice system to our educational system to the white washing of American history – the message echoed to our black brothers and sisters is “you don’t matter.”
So, when the modern day civil rights movement is continually mocked with “Black Olives Matter” or “White Lives Matter” from the White Marlin Marina, or the biggest slap in the face, the “All Lives Matter” movement, it’s simply disgusting.
Don’t mock those who fight for peace, justice, equality and opportunity. All it does is reveal ignorance and racism.
While I’m sure Paisano’s is receiving a nice bump in business from those who don’t stray into deeper waters when it comes to critical thinking and worldly issues, I can’t help but wonder how long those individuals will be able to sustain this man’s business.
Featured image via video screen capture